Hail Mary Sales Ideas
Sometimes, in spite of our best planning, our sales are just shy of our goals. The worst thing you can do at that point is to give up. Hail Mary’s are a great way to supplement your monthly sales.
Prior to Launch
Before you advertise your Hail Mary special, you’ll need to do some prep work.
– Choose which Hail Mary is appropriate for your goal.
– Choose which section of your customer database will be the most responsive to your offer.
– Determine how long your offer will be available.
– Consider the most effective way to communicate your offer
Here are a few of my favorite Hail Mary methods. All have proven useful at different times during my career, so I hope the variety helps inspire you too!
Buy One, Get One 1/2 Off
* This is most effective with high-ticket items such as the grill
* This also works well for large sets where someone may like to keep a set and gift a set
* This method will increase your sales credit, but you are sacrificing profits
* This method works best when you have pool money available
* Ideal for stepping up in title, volume bonuses, etc.
Enter these items as a party, with the most expensive item being entered first. Then, use pool money to supplement as needed to increase the order to $300. Enter the second item as a half-price item. The Date and Hold Gift and Host Credit is yours to keep.
It’s Not Hocus Pocus, It’s All About Focus
* Choose one deeply discounted item/set from the sale brochure and focus on advertising that one item to as many people as possible.
* Offer an additional incentive when they purchase immediately. Free Recipes or Bonus Gift
* Ideal for text or private messages
Grant Wishes
* Review your party wish lists and offer those large ticket items to your customers with a discount or bonus offer from you
* Ideal for established consultants with a solid wish list database
Add On’s
* Review order histories and contact customers with products that complement the products in which they have already purchased
* This provides excellent customer service
* Bundle items together for more impact
* Ideal for short term and long-term growth
Sample Sales
* Selling your samples typically increases orders/sales credit because people will ask for things you do not have stock
* Use a portion of your proceeds to re-invest in current products/samples to increase your party sales
* This can be done online or in person, but please review the social media policy if you are going to launch this Hail Mary online. You can only post special on a private group you own.
* Ideal when done regularly so customers look forward to and plan around your event.
Raffle
* Choose a large set/Item from your inventory and raffle it off.
* If you don’t have a large set/item for raffle, use the current special and use a stock photo.
* Sell tickets for $10 each or $100 in orders from their friends/family/co-workers.
* No limit on how many tickets each person can purchase, however, cap the total number of tickets available so people can calculate their odds of winning.
* Ideal for friends and family who will share the offer to help with ticket sales
Mystery Hostess
* Mystery Hostess parties don’t require much planning
* Collect orders over a set timeframe (I recommend no more than a few days)
* Once all of the orders are submitted, draw a name from those who ordered to receive the available host benefits
* The more orders received, the better the benefits are, so encourage each guest to collect orders.
* Ideal for customers who will likely never host a party of their own
Instant Online Party
* Perfect for neighbors and friends/family all over the USA
* Set a time and go live with a demo in your VIP GROUP. Invite by messenger and personal texting or calling.
* Ask everyone to bring an “instant food” like instant soup or instant pudding
* Everyone who orders instantly will receive a bonus gift from you
* Ideal when you want to build inventory by keeping the host benefits for yourself
GO LIVE
* Do you work? (and if you don’t work, GO LIVE on your page)
* For the next 6 days, on your lunch break, using our best products!
* Here are some examples:
1. Day one! Make a quick lunch! Demo the soup mugs or the Pasta Maker. You will sell one to everyone!
2. Day two! Egg salad in the That’s bowl Jr or power chef. (tuna, chicken, ham…whatever you like!)
3. Day three! Quick banana bread in the breakfast maker. This smells so good!
4. Day four! Take your lunch or show your lunch all packaged in the Lunch-Its!
5. Day five! It’s Friday! Make a Quick Pickle dip to snack on with Veggies! (Of course, packaged in FridgeSmart!) and maybe even some Chips in a cereal bowl!
6. Make a “Do it yourself” omelet bar with different toppings in your cereal bowls. Have the Chop ‘n Prep ready for Individual chopping, (and PS you can even chop up cheese in the Chop ‘n Prep in a pinch!) Have the eggs ready in the Quick Shake (DID YOU KNOW that if you crack eggs into the Quick Shake Container, they will pour out one at a time AS LONG AS YOU DO NOT PUT THE BLENDER IN!
* Or maybe you like ice cream better (like me) Use your Chop ‘N Prep (or Power Chef) to make blizzards! Have ice cream and lots of toppings your friends can chop up and mix!